Tim Withers Le Chat
Founder & Chief Executive Officer
Tim is a passionate strategist and digital leader with over 22 years of experience driving growth, innovation, and impact across industries. As the Founder and CEO of ATYP, he leads with sharp commercial instinct, deep cross-industry insight, and a relentless focus on performance.
From education and wellness to finance, real estate, media, and more, Tim has shaped results for top-tier brands like Warner Bros, Harvard, Sanlam, Hyundai, Woolworths, Capitec, Investec, Pam Golding Properties, and Sun International.
A specialist in strategic marketing, digital consulting, lead generation, and data-driven performance, he’s known for launching bold, boundary-pushing projects — including GetSmarter’s global expansion in 2016, which drew over 4,000 students in its first year.
During the pandemic, he helped scale JEFF Fitness into a 100,000-strong global online community across 73 countries. Named Best Organic-Search Marketer at the 2013 Bookmarks Awards, Tim continues to lead from the front.
He now shapes the next generation of marketers as Course Convenor for Melbourne Business School Online’s Digital Marketing Strategy & Leadership programme.